Your Call Is Important to Us (No It Isn’t)

If it was, you’d have someone with budget and authority answering the phone within three rings.

Automation is awesome. Except when it isn’t.

I was recently introduced to Amy Ingram, a virtual, virtual assistant.

Here’s what I found at the domain her emails come from:
(Emphasis mine.)

Hi, I’m Amy.

Your AI powered personal assistant for scheduling meetings. You interact with me as you would to any other person – and I’ll do all the tedious email ping pong that comes along with scheduling a meeting.

No sign-in, no password, no download, all you do is:

Cc: amy@[redacted]

In other words, force anyone wanting to speak with you to do all that tedious ping-pong back and forth that comes with scheduling a meeting—with a bot.

This kind of automation doesn’t solve any problem.
Fortunately, it’s only a little bit offensive.

You never get a second chance to make a first impression.