Does this make sense at all?

I knew these would be random from the start. Quick, dirty, from the hip—post-parallel.

The big idea behind all these little posts has been an experiment in work life parallel. Reflecting on my interests. Exploring ideas. Documenting my experiences. And ultimately discovering what comes after parallel.

Though it hasn’t necessarily happened yet—at least, I don’t think it has, anyway—I feel like the topical randomness, mashed up with the (more or less) daily practice of reflection, will result in the next big idea coalescing into view.

I’ve basically spent the last decade working toward work life parallel. Now that I’ve found it, I feel a sense of anxious relief. “Ah. This is nice. But now what?” Which is to say I feel like I’m going somewhere, but not entirely sure where that is.

Does that make sense at all?

What does happily ever after look like?

When the good guys rode off into the sunset, where did they go next?

image: Anahola sunrise, 2016. #nofilter #itcallsme

Haters gonna face the music

A respected friend, Michael Rodarte, commented on my Montessori piece last week on Facebook.

MR: IMO, people should talk to those who are “doing better” in order to progress in the hobby they love.

I think too many people these days get angry at people doing something they love at a higher level. Instead, they should approach that person and ask competent questions to learn from someone who is doing well.

ME: Solid. Like stepping up into the realm of mentoring.

MR: Yup. Mentoring or the old Tradesman/Apprentice structure.

If people continue to just look at those with more skills and knowledge as “haters”, we will be in for a big surprise 15-20 years down the line.

When the smart people pass, their knowledge will die with them, unless someone saw the opportunity and tried to learn from them.

I’ve long believed the best way to raise the bar is by building up the foundation.

And I’ll admit I’ve generally come from a somewhat socialist point of view in that regard. Pay the goddamned burger flippers $15 and hour—and watch how quickly they spend it. It’s that simple.

But Michael points out the other side of that coin. It doesn’t matter how much marketing has convinced you that you deserve everything your heart desires—immediately, with zero effort. That’s bullshit and you know it. You gotta earn it.

Photo by Josh Sobel on Unsplash

We’ve got to reframe expertise. Go ahead and covet thy neighbor. But be do yourself a favor and love him, too. Be his friend. Get to know him. Learn from him.

Nothing can stop you from learning about something you truly want to learn.

Get off your ass and learn something today.

You’ll be glad you did.

My First Cancellation – What Does That Mean?

source: https://www.youtube.com/watch?v=eS3AZ12xf6s

I’m a customer success manager. My job is to ensure customer success. But what does that mean?

At a minimum, it means I ensure our customers get everything they expected from our product. Ideally, though, I’m driving content marketing maturity by helping them use the system to its fullest potential.

The more useful the product is, the more valuable it becomes—and the more likely they are to remain long term customers. CAC-to-LTV and all that jazz. Which is why I do everything I can to keep customers from cancelling.

You need help? I’ll help. You need ideas? I’ll find you ideas.

You need someone to manage end-to-end content marketing operations? I can do that, too.

But sometimes I have to cut bait and move on.

That guy who admitted he wasn’t the ideal customer profile a year ago? The one who never logged in? Who never replied to any of my predecessor’s offers to help? The one grandfathered in on a service plan we haven’t offered in months?

When he responds to your introduction email requesting to cancel, I cut him loose and move on.

And I never forget—it’s my job to prevent this from happening.