Next Level CEO Maneuver: Wingman

There are times when you need to invite the CEO to a customer meeting. Usually, these involve executives within the customer organization, if not a significant problem.

Bringing the CEO to a meeting shows the other people they are important. It’s confidence-inspiring. You don’t get much more “decision maker” than Chief Executive Officer. The customer gets maximum confidence in the outcome.

Imagine what that meeting might be like.

You and the CEO, sitting in a room with an important customer. It’s an important conversation impacting both organizations. Who’s doing all the talking?

What if you walked into the room and the CEO just said, “[Your name]’s the expert, here. I’m just along to make sure we support whatever he/she needs to do to make your organization successful.”

Imagine that.

Guess what. There are CEOs who do this sort of thing.

Side Hustle: a hedge against downsizing

It’s coming.

Technology will take your job.

Nothing you can do to prevent it.

So what are you going to do about it?

Vote for a spoiled rich kid who tells you he’ll make everything the way it used to be?

You’re smarter than that. At least, I hope you are.

They say the number of “on-demand” (read: contract, freelance, gig) workers will double in the next four years. Some of that will be by choice. Some won’t.

If you don’t want to look for another job, you should be thinking about a side hustle.

The more money you can make on your own terms, the less you need to depend on others.

There’s a good chance that, one of these days, the people running your company will have a very exciting phone call with a slick, SaaS outfit that’s shown them how they can do more with less.

Which bucket do you want to be in?

Use your side hustle skills to prove yourself more marketable.

Use them to hedge against downsizing and quit the rat race.

Either way, I know what I’m gonna do.

And I’m gonna help as many people as I can do likewise along the way.