Here’s the problem with social media these days…

We should have spotted this a mile away.
The calls to action gave it away.

Follow. Like. Share.

The same brands that had zero interest in engaging with customers in the brand- and product-centric communities they built themselves have zero interest in engaging with them now.

Get behind us. Compliment us. Help us sell more stuff.

And yet, if you run a caring business, you truly want to “be there” for your customers.

The experience no longer begins and ends within the confines of your funnel, but you know you don’t want to invest too much into social media because you know it’s rented land. They can—and will—change the rules to make you pay for access to that audience.

So how do we extend the good guy customer experience beyond our own websites, knowing everyone out there is perpetually inundated with automated, self-promotional garbage?

If you had any thoughts on the matter, I’d love to engage.

Maybe we could do a Twitter Chat or something.

Auto-marketing-publishing intersections (2017 Top 5)

I’ve long existed in a strange intersection between cars, publishing, and marketing.

Gearheads don’t get the marketing piece.

Marketers don’t particularly care about the cars piece.

And publishers, well, they’ve had a rough decade.

Here’s my favorite marketing-related dailies from this year:

Squaring The Hazer with the haters

I think The Hazer has officially retired.

Yesterday some random mouth-breather commented on my Squaring Conficius with Memento mori post over on Facebook. He said something absurd like, “Stop shilling for the CCP.”

Of course, nothing I said in that piece had ANYTHING to do with politics.

Just another confused and ignorant, self-ascribed “patriot.” Whatever.

There was a time when I was known for burning haters like this to the ground online.

They called me “The Hazer.” And they called me when mouthy illiterates started running their mouths on the forum. It was fun. But it was a clear waste of time.

For every good guy who caught on we were just playing with them, reminding them to be humble when joining a new community, there were half a dozen others who either walked away or were banned when I got tired of playing with them.

A lot of good came from the Hazer, but I think more good could have come if management had simply hung a sign on the edge of digital town saying something to the effect of, “Show us you respect our community and our members and we will show you respect. Honor us with meaningful contributions and you will be repaid tenfold. But run your mouth like an entitled jackass and we’ll just ban you like the rest of the sad, unimportant strokes that don’t matter.”

I’ve limited these daily updates to friends when they hit Facebook now.

I’m done trying to argue with stupid.

I just block and move on.

No time for haters.