I’ve been working on a short list of gearhead villains for a few weeks. Just picking at it here and there when it crosses my mind. It’s a work in progress scratching the surface of the most common shit-heels I’ve come across in the automotive community over the years and how to deal with them.
A very simplified example:
AKA: The Idiot, Ricer, Bro-dozer
Lowest level crim. Talks a lot. Doesn’t know what he’s talking about most of the time. Easily defeated by ignoring, dismissal, correction (with proof), walking away.
New thoughts emerged in the shower this morning.
Who are the heros counteracting these villains?
Which immediately connected dots to the hero’s journey, a classic story structure.
I wonder how GBXM could adapt that model…
It wasn’t that long ago I was writing about personal brands. Embarrassing as that might be to admit, I will admit it. My gearhead friends gave me a generous amount of shit for it, too.
I deserved it.
But I like to think my heart was in the right place.
You see, about 10 years ago, the web was full of online communities. Millions of people were interacting with each other around their interests. It was engagement on a global scale. And it was almost always done from behind pseudonyms—behind screen names.
I saw the internet as a clean slate. A fresh start for anyone who wanted to leverage their expertise into a new, improved reputation. The internet was a brave new world. You can do that sort of thing where nobody knows anything about you.
You might say the idea of personal branding lead me to discover work life parallel. After all, what’s a brand if not a reputation? And what’s a reputation, if not what you do (and how you do it)?
Just a thought.
While I’m still working on the longer form piece explaining the difference between work life parallel and work life balance, I thought I’d spend a couple minutes working through the persona thing.
For anyone in the audience not familiar with the term, personas are highly detailed—yet generic—descriptions of customers. You basically take demographic info and layer a story on top to better put yourself in your customer’s shoes. It will make sense in a minute.
PS: Ken, Joshua, Adam, Robert… We’ll be talking about this soon.
Thinking back to the who can I help and how questions from the other day, I think it’s best to base my first persona (you can have multiple) on myself. So, in the interest of keeping this one simple and short, here’s a rough draft of my own persona, prior to achieving work life parallel.
“I hate that my life revolves around paying bills. I wish I didn’t have to choose between the job that pays the bills the job that matters. I want to spend my days doing fun stuff that interests me—like writing, and playing with cars, and adventures with friends. Why can’t I do those things for a living?”
See how that could be anyone—but not EVERYone? Now imagine you’re that person. Replace “writing, playing with cars, and adventures with friends” with whatever YOU wish you could do for a living.
Then imagine I tell you, “You can. Here’s how.”