Long form. It works for content. It works for projects.

We’re all getting tired of hastily written crap that doesn’t matter.

Says the guy publishing his 186th(!), hastily written, daily missive.

Long form requires thought. It requires follow-through. Done right, it proves expertise in showing all the necessary dots connected as they should. Or at least how they most make sense according to someone who’s presumably done the work.

You know this quality when you see it. You find yourself wrapped up in a story you can’t put down. Or you see it in action in the automotive world in the form of brands like Singer, Icon, and Mohenic.

These are brands whose products immediately connect. You have no doubts as to the quality of the work. The outcome is special. It’s so good, you hear a voice in your head saying you wish you could afford to slow down and focus on such craft mastery, yourself.

It’s very similar to something I heard Michael and Justin say at LeadMD. “Automation assumes you have a process worth automating.” If you’re just looking to cut corners so you can spend more time multitasking (read: half-assing) other things, you’re doing it wrong.

Don’t believe me? Check your inbox for any email from any company that sends you a bill each month. Call them and try getting a real person on the line. It’s easy to scale thoughtless, transactional crap. It’s considerably harder to deliver something truly remarkable.

What are you automating? What are you pouring yourself into with abandon?

Which do you think will matter more a year from now?

SV Delta

The friendly skies used to be friendlier.

The advertised price is not the final price. The internet doesn’t work over New Mexico. There’s an additional charge for everything except being an inconsiderate schmuck with two giant carry-ons.

Your can’t really blame him, though. Decades of lost luggage have conditioned us all to no longer trust the airlines with our underwear. It’s only fitting we pay an extra $50 per bag, per trip, to roll those dice.

I’d feel better about that if they didn’t offer to gate check the same bag for free, though.

180 of us cruising over New Mexico at 500+mph. It’s loud. The windows are grimy. I wonder if flying is safer than sailing.

I’d Google it, but we’re over New Mexico.

Talent Pipeline: $50k Jobs Without a Degree

There’s a good chance I wouldn’t be where I am today were it not for my college degree—but not because DeVry prepared me for the job market.

The get-good-grades so you can go-to-college and get-a-good-job mentality set me up for the failures inspiring me to strike out in pursuit of work life parallel.

It was my time on forums and blogs that paid dividends. Well beyond anything I got for the $600+ a month I’m paying Sallie Mae until I turn 65 (or emigrate).

I was pleasantly surprised, recently, by an episode of the SaaStr podcast.

Ryan Carson, Founder and CEO of Treehouse, an online technical training school specializing in web/app development and programming education, basically said the following (paraphrased):

The world needs more than a million developers. The world’s colleges and universities are graduating less than half that. And sexy, tech giants like Google and Facebook lure most of those grads away.

If you want diverse, high quality talent you can count on, you need to build out your talent pipeline. You need an apprentice program. Get out in your community and directly invest in the next generation of developers. These are $50k jobs that don’t require a college education.

In other words, find people who genuinely want to do the work. They’re the ones who will recognize the value you see in them and truly cherish the opportunity. They will give you their all—because you’ve shown them they matter.

It’s a good listen. Check it out!