Next Level CEO Maneuver: Wingman

There are times when you need to invite the CEO to a customer meeting. Usually, these involve executives within the customer organization, if not a significant problem.

Bringing the CEO to a meeting shows the other people they are important. It’s confidence-inspiring. You don’t get much more “decision maker” than Chief Executive Officer. The customer gets maximum confidence in the outcome.

Imagine what that meeting might be like.

You and the CEO, sitting in a room with an important customer. It’s an important conversation impacting both organizations. Who’s doing all the talking?

What if you walked into the room and the CEO just said, “[Your name]’s the expert, here. I’m just along to make sure we support whatever he/she needs to do to make your organization successful.”

Imagine that.

Guess what. There are CEOs who do this sort of thing.

Godin on exploring work

That morning you wake up to one of your heroes pointing out you’re on the right track.

The place where we can create the most value is when we do a job where exploration and a new solution is what’s needed. Not rote, but exploration. Which means we’re doing something that’s not been done before, something that might not work. – Seth Godin

You get work life parallel (maybe you like work life integration better?) by reflecting on why you enjoy the things you do and exploring new ways to discover enjoyment in other areas of your life.

Discover something exciting? Take action. It might not work, but you’ll learn from the experience.

You’re smarter and more focused each time through the loop. You get better closer, every time.