Idea! An Account-Based Guide to Finding Work Life Parallel on LinkedIn

About a week before I lost my job, a good friend of mine lost his. And about a week after, another good friend expressed disappointment at job hunting. It turns out all the automation out there–on both sides of the hiring desk–is really good at keeping us from having to bother with real, actual people.

Two weeks ago, I was relating a bunch of LinkedIn ideas to the first guy. Yesterday, I typed up several hundred (if not a thousand) words to the second guy between Facebook and email. And that’s when it hit me. I’ve been advocating an account-based strategy for finding work life parallel on LinkedIn.

Your database is your existing network. You figure out where you want to go and fill in the gaps. You develop a content strategy to highlight the quality and relevancy of your body of work (paid or not), you execute, engage, and deliver value every step of the way. You get out there and you fucking shine on like a crazy diamond, borne of dirty coal and unrelenting pressure.

Holy shit. Some things practically write themselves, ya know?

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