For the last six-plus months, I’ve been up to my eyeballs in account-based everything at work. I loved the concept from the minute I heard it explained, but it took me the better part of those six months to understand why.
When it comes to account-based marketing (ABM), one of the first things you do is review your data to come up with a total addressable market (TAM), your ideal customer profile (ICP), and a reasonably accurate picture of what the buying committee (all the people within a target account who would need to approve a purchase in a B2B scenario) looks like.
Get this: One of the first things you do to get work life parallel is reflect on all your personal interests to come up with a master list of potential work-life paths to explore, discover some promising (e.g., ideal) entry points into those interests with your various skillsets, and start engaging with people in those areas.
Which is to say I figured out the reason I love ABM is because it parallels the work life parallel framework. Basically, you come up with a list of all the potential paths you could take, narrow it to the ones which best align with your abilities and passions, and start seeking out the people you need to know to make it a reality.
I think I’m going to call this Project #GPS, for “Get Parallel Series.”
Ya gotta start somewhere, right?