There are times when you need to invite the CEO to a customer meeting. Usually, these involve executives within the customer organization, if not a significant problem.
Bringing the CEO to a meeting shows the other people they are important. It’s confidence-inspiring. You don’t get much more “decision maker” than Chief Executive Officer. The customer gets maximum confidence in the outcome.
Imagine what that meeting might be like.
You and the CEO, sitting in a room with an important customer. It’s an important conversation impacting both organizations. Who’s doing all the talking?
What if you walked into the room and the CEO just said, “[Your name]’s the expert, here. I’m just along to make sure we support whatever he/she needs to do to make your organization successful.”
Guess what. There are CEOs who do this sort of thing.