Reduce, re-use, recycle—rerun

Reruns get a bad rap.

I’m not talking about the old-timey way of airing a television show again at a later date. I’m talking about going back through the entire catalog of published articles on Gearbox Magazine and determining which ones shine, should be saved, or should be shit-canned.

Quality beats quantity.

The latest check of the GBXM DAM reveals 747 total published articles since August 2009.

And 263 of those are flagged “shit-can” and will likely vanish over time.

It’s what all the cool kids are doing these days in content. There are still places out there where daily posts are required, even multiple times per day—but GBXM isn’t there. And I don’t really see us getting there, either.

If I think about it too much, part of me is a little embarrassed that 35% of the stuff I’ve published over the years is forgettable crap. But there’s a part of me that knows a lot of that content will find its way into a number of useful programs we’re going to be rolling out in the coming years that make a remarkable difference in the lives of our subscribers.

And besides, it’s really neat being able to go back through your body of work and reflect on all the people you talked to—especially right before you interview them about their startup seven years later.

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