Auto-marketing-publishing intersections (2017 Top 5)

I’ve long existed in a strange intersection between cars, publishing, and marketing.

Gearheads don’t get the marketing piece.

Marketers don’t particularly care about the cars piece.

And publishers, well, they’ve had a rough decade.

Here’s my favorite marketing-related dailies from this year:

I love it when a plan comes together

Especially in the absence of an actual plan.

You tend to hear variations of the word “disruption” in the startup space. A lean organization enters the market, delivers more for less, and the entrenched players scramble to stay afloat.

I feel like it’s important to mention those “entrenched players” are often employees.

Business exists to make a profit. Even those that, like GBXM, exist to make a difference first.

You can see where this is going.

It’s tough to see doing your job well means others potentially lose jobs they’ve done well for years.

Until you get that massive, urgent, last minute project dropped in your lap by someone who couldn’t be bothered to reply to any of your offers to help for two consecutive months.

Then it’s like, okay. Let me get my team together to build a month’s worth of content created for you between Xmas and New Year’s.

There’s a lot of animosity surrounding “the gig” or freelance economy. But more and more, I’m thinking it’s better to be paid for your work than working to get paid.

Here’s to the hustle paying off.

EDIT: AND to those who know the money’s out there. If you pick it up, it’s yours. If not, I’ve got no sympathy for you. #thirdprizeisyourefired