Here’s the problem with social media these days…

We should have spotted this a mile away.
The calls to action gave it away.

Follow. Like. Share.

The same brands that had zero interest in engaging with customers in the brand- and product-centric communities they built themselves have zero interest in engaging with them now.

Get behind us. Compliment us. Help us sell more stuff.

And yet, if you run a caring business, you truly want to “be there” for your customers.

The experience no longer begins and ends within the confines of your funnel, but you know you don’t want to invest too much into social media because you know it’s rented land. They can—and will—change the rules to make you pay for access to that audience.

So how do we extend the good guy customer experience beyond our own websites, knowing everyone out there is perpetually inundated with automated, self-promotional garbage?

If you had any thoughts on the matter, I’d love to engage.

Maybe we could do a Twitter Chat or something.

This is the conversation I want to have with gearheads.

This went from interesting to incredible in a heartbeat.

Episode 318 of The James Altucher show – Paul Mecurio

Long story short:

Working class kid played by the rules, made the right decisions, landed that “good job” (that paid very well)—but discovered he didn’t really like it. He started moonlighting as a stand up comic. He walked away from the money and ended up living in a slum. It couldn’t get any worse.

And then it did. And then it did. And then it did.

And then his dreams came true.

The worst feeling in the world is knowing you don’t fit in where you are—but don’t know where you’re supposed to be.

This is easily one of my all-time favorite podcast episodes.

And it’s the conversation I want to have with gearheads.

Scale back the bullshit and go confidently in the direction of your dreams, friend.

PS: Check out the stock photography Pajero! Wo0t!

Keeping the competition up at night

Making it personal.

I’ve been enjoying Geoffrey Colon’s stuff on LinkedIn lately. He shared this one earlier in the week.

“I’m all for deep subject matter experts and deep learning but I’m also a huge fan of generalists and hybrids that can learn, pivot, relearn. This was the whole theme of the book Disruptive Marketing no matter if you’re in sales, education, media planning, health, creative, you name it.

Employers say they want workers who are creative and unconventional until the lack of standardization causes them to freak out and rush for safe harbor.

The next five years are going to be the most boring ever until the cookie cutter approach is seen as a disadvantage in what essentially is becoming a creative economy where uniqueness/agility will possibly compete with bulky and big lookalike/soundalike solutions.”

Sadly, I lost my stayed-up-even-later-to-leave-a-comment-on-this-one comment, but here’s the gist of it:

There’s a big difference between the pivoting generalist and the agile explorer. Both learn, pivot, and re-learn in the face of external stimuli—but one does so because the business requires it while the other personally cares about the outcome.

I’ve heard it said the whole world stands aside for the person who knows where he or she is going. Can you imagine an entire company made up of people who genuinely believe in the mission and are united in their personal desire to achieve it? I bet that would keep a LOT of people up at night.

#squadgoals