How to find all the bugs

Step 1: Ship it.

Step 2: Listen.

Here’s what went wrong with #nlgs18 in the first 24 hours…

  • Players couldn’t log in.
  • Players couldn’t access the forum.
  • Players could only view the first activity.

And most people don’t even know what #nlgs18 is.

The login issue was caused by missing activation emails. An easy fix. The forum access issue was caused by an incorrect, top-level access setting. And the activity issue was caused by an unchecked box forcing strict course progression.

But that last one. Man. That’s a real facepalm moment. Talk about missing the forest for the trees.

T-minus 2 days to #nlgs18

So busy I almost missed three days in a row!

We’re up to something like 60 special activities for the next level gearheads this summer. I’ve got some placeholders stood up in the LMS and Google Drive. Only about three actually have content behind them, so I’ll give you one guess what I’ll be doing with every minute of free time between now and Thursday, when this thing officially launches.

Yeah. I’ve got a literal shit-ton of copywriting to do in the next 48 hours.

But I’ve also got to do the following:

  • Build out the sub-forums & connect to the activities
  • Pre-populate those subs w/ conversation starters
  • Figure out the easiest way to get players access
  • Email the players basic instructions by TOMORROW NIGHT
  • Check on our magical scoring box

It’s gonna be crazy. But it’s gonna be awesome.

Here goes nothin’

The MarTech Daily Double (Egads)

I’ve never liked roller coasters, but here we are!

NPS 0 to Hero

For the non-marketers in the audience, NPS is “Net Promoter Score”. Think: “On a scale of 1-10, how likely are you to recommend us to your friends?”

Someone gave us a big fat zero. And within 24 hours was “Mr. Right, MVP”, for my pickiest customer.

That’s customer success success, right there.

Reality Bites

Mere hours later, I found myself thinking about Next Level Gearhead Summer 2018—HOLY SHIT—less than two weeks away—and the data I need to collect for scoring this epic, three-month-long, multiplayer game I’ve been fiddling with since 2014.

For the first time in my life, I realize I—personally—could use Salesforce.

I am SO not ready for THAT.