We should have spotted this a mile away.
The calls to action gave it away.
Follow. Like. Share.
The same brands that had zero interest in engaging with customers in the brand- and product-centric communities they built themselves have zero interest in engaging with them now.
Get behind us. Compliment us. Help us sell more stuff.
And yet, if you run a caring business, you truly want to “be there” for your customers.
The experience no longer begins and ends within the confines of your funnel, but you know you don’t want to invest too much into social media because you know it’s rented land. They can—and will—change the rules to make you pay for access to that audience.
So how do we extend the good guy customer experience beyond our own websites, knowing everyone out there is perpetually inundated with automated, self-promotional garbage?
If you had any thoughts on the matter, I’d love to engage.
Maybe we could do a Twitter Chat or something.