The MarTech Daily Double (Egads)

I’ve never liked roller coasters, but here we are!

NPS 0 to Hero

For the non-marketers in the audience, NPS is “Net Promoter Score”. Think: “On a scale of 1-10, how likely are you to recommend us to your friends?”

Someone gave us a big fat zero. And within 24 hours was “Mr. Right, MVP”, for my pickiest customer.

That’s customer success success, right there.

Reality Bites

Mere hours later, I found myself thinking about Next Level Gearhead Summer 2018—HOLY SHIT—less than two weeks away—and the data I need to collect for scoring this epic, three-month-long, multiplayer game I’ve been fiddling with since 2014.

For the first time in my life, I realize I—personally—could use Salesforce.

I am SO not ready for THAT.

Egads.

Becoming self-aware?

Mindfulness without meditation?

I’ve had a couple experiences in the last month that suggest I’m actually getting my shit together. These are obviously the result of increased mindfulness on my part—paying attention to my thoughts in the moment. And yet, my daily meditation practice would be best described as “anything but.”

It shows up simply enough, most often when I least expect it, too.

I’ll be fuming mad about something and think, “I *want* to be angry right now. Just a few more minutes.” And then I get back to living.

Most recently, I found myself standing on the side the interstate in the middle of nowhere. The sun was setting, and my weekend camping plans were canceled because the new engine we’d installed just five days prior had apparently blown a seal. I found myself with the usual doubts.

“This is it. I’m done with cars.”

“If I’m not interested in cars anymore, that’s probably the end of GBXM, too.”

“WTF am I going to do, then? WTF am going to do now?”

“This stupid hobby is as damaging as it is beneficial.”

The weekend prior, when we built and installed that engine, SNAFUs like this pushed our timeline into almost triple overtime. It was awful. But I wasn’t the least bit upset. I saw the disappointments, but I simply chose to focus on solutions over sadness.

And here I was, stranded on the side of the road, contemplating the end of perhaps the most significant aspect of my life beyond my immediate family—and I was evaluating the situation dispassionately.

“We’ll get it to the shop in the morning, pull the engine, replace the rear main seal, and this will all be done and behind me within 24 hours.”

At 1AM, adding a gallon of oil to Fezzik under the streetlight after the tow truck finally dropped me off, “Ugh. I am so tired. This is bullshit, but we’ll fix it tomorrow. It’s gonna suck, doing this all over again out in the sun this time, especially on less than five hours’ sleep—but we’ll get it done and I’ll be home in time for dinner.”

I was home by 3PM.

And since I didn’t make the camping trip, I actually felt like I had an extra day that weekend.

Not bad.

Not sure what all this means, but whatever it is, I like it.

And then you get a letter from the IRS.

It WAS Monday, after all.

(But it was a genuinely good day up until that point.)

Feeling like Clark W. Griswold right now.

You know what I want for Xmas.

(We’ll try again tomorrow.)

PS: Boss should be implied as President, sitting member of Congress, naturally. I work for excellent people.