My most ambitious undertaking yet: #nlgs18 starts TODAY

Perfection is the enemy of done.

In the last month, I’ve bought an LMS, finalized a list of 50 summer activities, expanded it to almost 60, installed a forum, connected that forum to the LMS, spent a full week troubleshooting login/permissions issues, and lost track of everything I’ve done regarding email list segmentation.

And I just sent an email to… to… shit. I don’t even know how many people have signed up to play as I type this just before midnight last night. Guess we’ll find out.

If you’re a gearhead like us, I think you’ll enjoy this game. It’s the most ambitious thing I’ve ever done online. It’s going to run all summer long—three months—and it starts today.

Join us –> https://mailchi.mp/366fe810b214/nlgs

I could use a little help with sponsorship…

Next Level Gearhead Summer 2018 is coming.

And I’m really excited. It’s the biggest thing GBXM has ever done.

Had I originally planned on this thing having sponsors and prizes, I would have been working on that long ago. But I didn’t. So now I’m in a bit of a scramble.

The tricky part is I don’t subscribe to that gimme-gimme wannabe bullshit mentality. To me sponsorship is a partnership. Everyone needs to see ROI—including the people playing the game for prizes.

Now I’m less than two months out from flipping the switch on this thing and I’m looking at one hell of an opportunity cost—spend the time building the game or spend it delivering personalized pitches to ideal sponsor candidates. (I don’t even have my TAM on a Post-It note yet.)

Without giving too much away, here’s the relevant topics/industries:

  • garage & tool cleanup & organization
  • motorsport: anything clubman level
  • vehicle detailing, inside & out
  • events organizing & support
  • technical automotive skills
  • road trips & travel

I’m shooting for at least 100 players in this inaugural edition, who will likely be generating THOUSANDS of hashtags on social media over the course of the entire summer—June into September. It’s going to be a highly engaged, close-knit group of players (predominately North America, but we’re a global community).

If you or someone you know might be interested in donating a prize or otherwise supporting a good cause—helping gearheads like us live better lives—please get in touch or introduce me. Beyond the game, there are also opportunities for long tail content on Gearbox Magazine, as well as The Gearhead Project podcast.

This is important to me. I believe it will be important to many more.

Anyone who can help me make it happen will get my absolute best.

Thanks for sharing this with someone who might be interested.

Here’s a link to contact me:

Talk to the Founder

Don’t call it a “scavenger hunt.” NLGS is all about prospects.

NLGS = Next Level Gearhead Summer.

Two years later, it’s happening. It’s FINALLY happening.

What was originally going to be a $27 series of weekly emails full of meaningful gearhead summer activities has—thanks to generous feedback from several individuals (you know who you are)—is now going to be something of a next level gearhead scavenger hunt—and 100% free of charge.

But there’s nothing “scavenger” about it.

This is more of a prospector hunt.

This summer, we’re exploring a variety of fun projects together—some small, some large, and ALL designed to help us unlock the next level—regardless of where we are now.

NLGS is a summer adventure game for gearheads. Three months of automotive excellence.

And it’s all about prospects.

Sign up form coming soon.