Damnit, Seth! Origin Stories

From the Things Seth Godin Suggested That Make You Question Everything Department*

We’re always telling ourselves stories. And those unspoken narratives influence our thoughts, attitudes, actions, and outcomes. After all, our thoughts become words, words become actions, actions become habits, habits become character, and character becomes destiny.

Which is a pretty slick way of saying if you think you can or can’t—you’re right.

Coming back to Seth Godin’s “Akimbo” podcast this week, I caught an episode where he talked about SEO. Long story short, instead of trying to rank #1 for some word to hopefully get in front of everyone searching for that word, we should focus on BEING #1 to a small group of loyal customers.

So I was thinking, if I merged Work Life Parallel with Gearbox Magazine, it would mean worklifeparallel.com would likely become another redirect. Read: I might lose my #1 spot in Google.

Which is a slightly tough pill to swallow, since Gearbox Magazine doesn’t even make the first THREE pages for “gearbox” or “car magazine”.

But you know what’s interesting? I’ve also been thinking maybe it’s time to retire Gearbox Magazine too. Maybe it’s time to combine Work Life Parallel and Gearbox Magazine into a single entity.

Which brings me back to the origin story. If I am who I am because of Gearbox Magazine and the work life parallel pursuit, is combining everything into something new going to result in legitimate synergy—or is this just another distraction from doing the work?

I’m not sure yet—but I just googled “the gearhead project” and things look pretty inspiring.

Back to work!

*If seeing me reference all these made-up departments reminds you of the almost universally loved automotive journalist, Mitsubishi Apologist, and Clunkbucket Creator, Mike Bumbeck—GOOD. I’m hoping a little flattery here and there will prompt the return of one of my all-time favorites.

Discovery: find new paths

Light bulb.

I love this part—because it’s damned exciting. It’s when you figure something out.

Imagine you’re feeling your way along the wall in a completely dark room and come across a light switch. Changes everything, doesn’t it?

Now you can see where you are. Now you know where to go next. Exciting.

Let’s keep the previous example going. You’re a gearhead good at research and logistics (from years of planning and sourcing performance parts for project car builds)—not so much assembly and tuning/optimization.

Maybe you land an aftermarket performance part job and get a ton of experience working with customers and suppliers. Maybe the boss taps you to help shoot a series of how-to videos out in the install shop and end up with enough practice working on the mechanicals to now consider that a strength.

Maybe you find yourself implementing that new software package at your corporate day job and one day realize you’re actually even better at tuning and optimization than you ever were at research and logistics.

That’s discovery.

That’s figuring shit out and finding an opportunity to use your strengths to advantage.

Now what? It’s time to act. When opportunity knocks—you answer the door.

Synchro Sunday. Coming to Gearbox Magazine this weekend.

I’m gonna try it.

Perfection is the enemy of progress. Doesn’t matter if you’ve been trying to execute on your brilliant plan and life keeps throwing you curves. OODA loops, friend.

Observe, Orient, Decide, Act.
Lather, rinse, repeat.
This is life.

Part of me thinks it’s stupid committing to adding something to the already struggling weekly editorial calendar. And part of me doesn’t care, because this idea is simple and speaks to what the future of Gearbox Magazine is all about.

So here’s to Synchro Sundays. Coming THIS Sunday to Gearbox Magazine.