Question: Kickstarter Group Buy or Amazon?

We’re publishing quarterly print issues this year.

The question going out to the GBXM Q&A Crowd soon is, should we try doing a pre-sale group buy and own the process, or just put the issue out on Amazon for on-demand purchase?

Kickstarting a group-buy: PROS
+ Our audience is familiar and comfortable with this format.
+ Pre-sale commitments allow us to pay less per issue.
+ Lower unit price means more people might buy.
+ We could include a special decal with orders.
+ A small stack of back issues would be nice.

Kickstarting a group-buy: CONS
– We need at least 100 units sold to have any legitimate affect on unit price.
– It can be hard to get people to pay for something a month before it ships.
– I’ll have to get another decal designed and ordered.
– I’ll have to pack and ship every order myself.
– Inventory takes space.

Amazon: PROS
+ Even people who don’t buy the issue can leave us positive reviews.
+ Amazon brings potential for massive exposure to new readers.
+ Amazon handles printing-on-demand and order fulfilment.
+ Amazon issues are available to anyone anytime.
+ It’s the smart, passive income play.

Amazon: CONS
– Per unit price might be more than most people want to pay ($20?)
– We kinda lose the ability to share free issues elsewhere (
– It feels a little cold, commercial, corporate to me.

Granted, a lot of variables go into issue pricing either way. Size of the issue. Number of pages. Full-color. Paper selection. Etc. I mean, I’ve even toyed with doing full-color broadsheet (newspaper style) issues for a while to balance cost and content.

I’d like to distill this question down before sending it out to the GBXM Q&A Crew (if you’re a subscriber, you can opt into this by updating your preferences).

What do YOU think?

Bullet journaling

Not to be confused with Mark Bullett. 😉

Long story short, it’s this interesting way of using bullet lists to organize your day and get shit done. Being a penmanship and line weight nerd, I was instantly drawn (ugh) to the concept upon discovering it over the long holiday break a few weeks back.

If you google it, you’ll find an endless supply of Pinterest superstars; gorgeous daily planners you’d not be crazy to assume were created by people whose one thing to do that day was draw a fancy calendar.

I’m using some of those ideas. (I’m a creative nerd, remember?) But I’ve held off on mentioning it here until I had a sense of how well it would work out for me, personally.

Truly, there is power in the bullets themselves; the way you differentiate appointments and critical stuff from the rest of the day’s notes and ideas. But the real power comes from developing a habit around writing down your goals and proactively working to achieve them.

I’m even color coding this shit. Like some kind of wannabe Pinterest superstar. Lulz.

But three weeks in, bullet journaling is proving useful.

If you live and die by your to-do list—and like carrying around clever notebooks and pens (nerd)—you might want to check this out.

Calling their bluff

Three strikes. You’re out.

The first time you tell me you were promised something I know—without a doubt—my sales rep would never—ever—promise, I’m going to try and make it happen for you. Because we care about exceeding expectations.

The second time you tell me you were promised something I know—without a doubt—my sales rep would never—ever—promise, I’m going to drop everything and give you the option to bail out of your annual contract in the first month. Because if it’s a deal breaker, let’s break the deal and get back to work.

But if you don’t take the walk—if you decide it wasn’t a deal breaker after all—we’re gonna do some cool shit.