#nlgs18: Getting up at 5AM *every* day.

A look back at small success.

A couple months back, I realized I’m a morning person.

Just kidding. Morning has its charms, for sure, but there is little pleasantry in being awake when your body would rather not be. Ideally, we could all just go to bed and wake up when we felt like it.

I realized it makes more sense for me to get up early to work on GBXM than to workout. It’s easy to get online. It’s not easy to get up and do something you don’t want to do.

And if GBXM takes off, I’ll be able to plan exercise wherever it works for me. Not having to commute, alone, would put nearly two hours back in my day. And it would truly be MY day for once.

In any case, the urgency of getting #nlgs18 launched on schedule has proven beneficial.

Monday and Tuesday were rough. P work up with bad dreams or such just before five both days.

Wednesday was the first day my alarm woke me. It also wakes V. Who is fine with it when I actually get up.

Thursday, Friday, and Saturday? I just woke up between 4:50 and 4:58AM, dismissed the alarm, and got to work.

Sunday too. So I went an entire week getting up at 5AM—even on the weekend, when I could have slept in. I run out of steam a lot earlier in the evening than I did last week, and I’ve been staying up later (often to 11PM) recording podcasts, but I’m easily getting an extra day out of the week just for GBXM stuff—a full eight hours of effort.

#nlgs18dones

  • email signup form: done (enough)
  • landing page: done (enough)
  • announce & get some players: done (enough)

Small success. Now to turn it into a big one. It’s time to purchase a Learning Management System, connect it to my forum, and start building activities. (And, put on my Marketer hat to get the word out.)

There’s a simple signup form and no-bs explanation of #nlgs18 here, by the way:

#NLGS18

Marketing is the most powerful force for good in the world.

But only if we decide to use it as such.

The very first thing I learned in my MBA program was this: Business exists to make a profit.

And yet, the love of money is the root of all evil. Go figure.

Think about it. All the psychology and psychological trickery designed to drive us to specific actions (buying something).

All the technology and automation built around streamlining processes to eliminate any obstacle standing between us and that action (buying something).

All the personal data collected from our every action online—and IRL through device tracking—used in the hopes of getting the right message in front of us at the right time (so we’ll buy something).

Imagine if we used all that data and science and tech to encourage people to eat right, live healthier lifestyles, respect others, or properly care for their children. What if we used it to improve public education, public transit, and public utilities?

What if, instead of business existing to make a profit, business existed to make a difference?

I’ve long believed the science and tech behind modern marketing could be the world’s most powerful force for good—if we only decided business exists to make a difference instead.

Make a real, lasting difference, and the customers will come to you.

There’s an awful lot of noise out there these days, but ultimately, products and services truly worth owning sell themselves. You can spend a small fortune on marketing—but I’d argue you’ll see better returns by investing that budget into doing real, lasting good for others.

You may say I’m a dreamer, but I’m not the only one.

Remember the world wide web?

Before social media ruined it?

15 years ago, those of us already active in online communities were presented with a once-in-a-lifetime opportunity. We were able to start over and make new names for ourselves—using our REAL names.

Today, most of us simply go to Facebook or Reddit or LinkedIn or Twitter and view the things THEY think we want to see. Today, most of us see only what we want to see. We merely consume.

The other night, I grabbed my phone, opened the browser, and clicked the address bar. Facebook was the second option. As I waited for the feed to load, I thought, “I don’t want to be looking at Facebook. I want to look at something else for a change.”

But what do I look at? Where do I go?

I used to spend most of my time on automotive forums. The problem with automotive forums is that they tend to revolve around vehicle mods and repairs. I’m taking a break from mods and repairs, methinks, after the last month.

So where do I go?

(Seriously. I’m open to suggestions, here.)

PS: This is something I realize needs to be, like, THE #1 THING to figure out with GBXM these days.

(And I’m working on that.)