Keeping the competition up at night

Making it personal.

I’ve been enjoying Geoffrey Colon’s stuff on LinkedIn lately. He shared this one earlier in the week.

“I’m all for deep subject matter experts and deep learning but I’m also a huge fan of generalists and hybrids that can learn, pivot, relearn. This was the whole theme of the book Disruptive Marketing no matter if you’re in sales, education, media planning, health, creative, you name it.

Employers say they want workers who are creative and unconventional until the lack of standardization causes them to freak out and rush for safe harbor.

The next five years are going to be the most boring ever until the cookie cutter approach is seen as a disadvantage in what essentially is becoming a creative economy where uniqueness/agility will possibly compete with bulky and big lookalike/soundalike solutions.”

Sadly, I lost my stayed-up-even-later-to-leave-a-comment-on-this-one comment, but here’s the gist of it:

There’s a big difference between the pivoting generalist and the agile explorer. Both learn, pivot, and re-learn in the face of external stimuli—but one does so because the business requires it while the other personally cares about the outcome.

I’ve heard it said the whole world stands aside for the person who knows where he or she is going. Can you imagine an entire company made up of people who genuinely believe in the mission and are united in their personal desire to achieve it? I bet that would keep a LOT of people up at night.


Billion dollar ideas

That moment in your commute when you realize you think like a billionaire.

Shout out to the one Justin Gray for tipping me to Altucher’s podcast last year. #solid

I’m writing this as I’m 20-30 minutes into episode 290 of the James Altucher Show podcast. In this episode, James speaks with Ray Dalio. Who is Ray Dalio? (I’m so prole I hadn’t heard of him until now, either.) He founded the largest hedge fund in the world—Bridgewater Associates—which manages US$160Bn.

I’ve been working toward work life integration (nee, parallel) for over a decade. In recent years, I’ve distilled it down to a process, a cycle if you will.

  • Reflection on what you most enjoy doing in life
  • Exploration of other, potentially similar sources of enjoyment
  • Discovery of new opportunities that align with your interests
  • Action toward seizing those opportunities for yourself
  • Documentation of the results as a body of work

And less than 20 minutes into this podcast, I’m hearing a billionaire tell the world the secret to success, among other things, is a simple 5-step process.

  • Set meaningful goals (reflection)
  • Notice the mistakes that set you back (discovery)
  • Figure out the root causes of those mistakes (exploration)
  • Make plans to prevent those mistakes from happening again (documentation)
  • Act on those plans, persevere and see things through (action)

For the record, action has always proven most difficult for me. (See also: the no-follow-through speech.)

Do yourself a favor. Stop for one hot minute and think about where you are and where you want to be. Then commit to doing one thing today that gets you headed down that path.

Work smarter. So when you work harder it actually pays off.

Calling their bluff

Three strikes. You’re out.

The first time you tell me you were promised something I know—without a doubt—my sales rep would never—ever—promise, I’m going to try and make it happen for you. Because we care about exceeding expectations.

The second time you tell me you were promised something I know—without a doubt—my sales rep would never—ever—promise, I’m going to drop everything and give you the option to bail out of your annual contract in the first month. Because if it’s a deal breaker, let’s break the deal and get back to work.

But if you don’t take the walk—if you decide it wasn’t a deal breaker after all—we’re gonna do some cool shit.