A 90-Minute Massage

At Poco Diablo Resort in Sedona.

We’ve basically been gritting our teeth and clenching our fists for nine months.

That chapter is over. The story continues, but that chapter is behind us.

Stepping out of the spa onto that sunny patio in Sedona, with the breeze…

It’s a new dawn. It’s a new day. It’s a new life.

(And I’m feelin’ good.)

Keeping the competition up at night

Making it personal.

I’ve been enjoying Geoffrey Colon’s stuff on LinkedIn lately. He shared this one earlier in the week.

“I’m all for deep subject matter experts and deep learning but I’m also a huge fan of generalists and hybrids that can learn, pivot, relearn. This was the whole theme of the book Disruptive Marketing no matter if you’re in sales, education, media planning, health, creative, you name it.

Employers say they want workers who are creative and unconventional until the lack of standardization causes them to freak out and rush for safe harbor.

The next five years are going to be the most boring ever until the cookie cutter approach is seen as a disadvantage in what essentially is becoming a creative economy where uniqueness/agility will possibly compete with bulky and big lookalike/soundalike solutions.”

Sadly, I lost my stayed-up-even-later-to-leave-a-comment-on-this-one comment, but here’s the gist of it:

There’s a big difference between the pivoting generalist and the agile explorer. Both learn, pivot, and re-learn in the face of external stimuli—but one does so because the business requires it while the other personally cares about the outcome.

I’ve heard it said the whole world stands aside for the person who knows where he or she is going. Can you imagine an entire company made up of people who genuinely believe in the mission and are united in their personal desire to achieve it? I bet that would keep a LOT of people up at night.

#squadgoals