Marketing is the most powerful force for good in the world.

But only if we decide to use it as such.

The very first thing I learned in my MBA program was this: Business exists to make a profit.

And yet, the love of money is the root of all evil. Go figure.

Think about it. All the psychology and psychological trickery designed to drive us to specific actions (buying something).

All the technology and automation built around streamlining processes to eliminate any obstacle standing between us and that action (buying something).

All the personal data collected from our every action online—and IRL through device tracking—used in the hopes of getting the right message in front of us at the right time (so we’ll buy something).

Imagine if we used all that data and science and tech to encourage people to eat right, live healthier lifestyles, respect others, or properly care for their children. What if we used it to improve public education, public transit, and public utilities?

What if, instead of business existing to make a profit, business existed to make a difference?

I’ve long believed the science and tech behind modern marketing could be the world’s most powerful force for good—if we only decided business exists to make a difference instead.

Make a real, lasting difference, and the customers will come to you.

There’s an awful lot of noise out there these days, but ultimately, products and services truly worth owning sell themselves. You can spend a small fortune on marketing—but I’d argue you’ll see better returns by investing that budget into doing real, lasting good for others.

You may say I’m a dreamer, but I’m not the only one.

Reflection, Discovery, Metaphor

I discovered another powerful metaphor the other night.

You might find yourself working on a real piece of shit car one day. Think: hacked-up DSM.

It might seem like a great opportunity at first, but you’ll quickly realize it’s an absolute shit show. Cut corners, missing parts, no follow-through on anything. You know it will never be a high performance machine and feel stupid for getting scammed. Still, you’ll learn valuable lessons about what you really want.

You’ll make the jump to a truly high performance machine. Think: 400hp air-cooled 911.

Where you’ll quickly discover you don’t know shit from shinola. It’s the neatest machine you’ve ever worked on—but it’s also the hardest you’ve ever worked on a machine. You know you’re in the deep end, and you feel stupid because everything is so precise with this one. It’s not as easy.

It’s a double sucker punch. Duck. Dodge. Float like a butterfly. Sting like a bee.

Let me put it another way.

If you go from feeling stupid for considering yourself an expert—but missing all the red flags—to feeling stupid for considering yourself an expert—but not expert enough—that’s a red flag, too.

You’re a contender. You belong there. Step in the ring and fight.

The Days Are Just Packed (But You Run On Anyway)

Tonight is dance class.

Tomorrow night is my birthday.
Thursday night is another birthday dinner.

Friday we’re off to Sedona for the weekend.

Next week, V’s off to Portland for a long weekend.

The weekend after that, Josh and I are throwing a fresh engine in Fezzik.

The weekend after that is Overland Expo West, I have people to meet.

And I’ve got to get Next Level Gearhead Summer ready for June.

And it’s hard to say
Who you are these days
But you run on anyway.