There goes my April Fool’s joke

We’re not going to print this year after all.

I had it all figured out. Sometime in February, we’d stop mentioning print or issues. Meanwhile, we’d be secretly building out GBXM Volume 9, Issue 1.

April 1st, we’d make a big announcement that the 100-plus page print issue was available. And then, April 2nd, we’d be all, “Uh, we weren’t joking. It’s on Amazon and everything.”

Damn. I still really like this plan. Too bad it’s not gonna happen. Here’s why.

Figure it takes an average of 30 minutes to build each page in an issue, covers included. Multiply that by 80-96 pages, and you get 40-48 hours to build an issue.

I’ve never been so productive with GBXM as I’ve been so far this year, but that’s still only 8-10 hours per week available. As I write this, we’re six weeks out from April 1st. 8-10 hours a week times 6 weeks is 48-60 hours available, though, so what’s the problem?

Assuming 48 hours to build the issue and a maximum of 60 hours bandwidth available, I’d only have 12 hours left—two hours a week—to do everything else; schedule, record, and produce The Gearhead Project, write and schedule stuff for the website, write the original issue content itself.

It would be a real challenge. And for what?

I am so proud of the issues we published in 2014. I absolutely want to get back to them. We’re Gearbox MAGAZINE, after all. But I don’t think we sold 50 copies, total, back in 2014. Truly, the only people who bought the print issues were people on the cover—and their moms.

Add to that the fact we’d only make about $2 gross profit per issue, and you can see how issues just don’t make financial sense. Even if we sold 100 copies, that’s still less than $200 for 40-48 hours’ work. Maybe, if we had some paying sponsors in place, but that would only take even MORE time.

And I’m all out of time in Q1 at this point. Haha.

So we’re shelving the issues a while longer. I like to think once I’ve got my rhythm with the podcast, maybe have a couple sponsors onboard, and some additional talent writing for us, it could happen before the end of the year, but first things first.

Remember, our mission isn’t helping gearheads so we can make money, it’s making money so we can help more gearheads.

Wait’ll you get a load of GBXM|u.

Preparing for launch

Looks like we got ourselves a podcast.

I’ve long heard you should launch a podcast with at least four episodes in the can, so people can get a sense of how you roll and make subscription decisions. Consistency is the name of the game.

The first four episodes of The Gearhead Project are nearly complete. I just need to build a landing page for them on Gearbox Magazine, record the outro/credits, and get them uploaded.

Monday night, it took me over two hours to fix the audio on one episode. Wednesday night, it took me just under two hours to process audio, record intros, and bolt up intro/outro music to three.


My new 3 words are already paying off!

This is what I’m talking about.

I’ve had my new “3 words” in my head a full 48 hours now—Eat less. Do more. Stay up.

They’re working.

Monday night, I found myself in the garage with the laptop a little after 9PM with about 40 minutes of unplanned freetime. I thought about working on content for later in the week. I thought about building out some curriculum (people are waiting).

Not gonna lie. I was looking for an excuse to pack it up and go to bed.

And then I remembered the biggest obstacle standing between me and officially launching The Gearhead Project was the horrible audio on episode 2. I thought, “I could spend 30 minutes researching how to get two tracks synced up.”

I discovered I the problem had to do with hard drive write speeds or something. Long story short, I had to play the entire conversation back and manually add or delete silence on each track every time Greg and I took turns talking.

By the end, I was even getting pretty good at removing “ums” and “you knows.” I thought about going back to the beginning to do this, but it was approaching midnight and the audio was finally usable.

Which means I’m three intros & outros away from officially launching the podcast.

The longer it takes to develop, the less likely it is to launch.

#shipit #pushandpushharder