T-minus 2 days to #nlgs18

So busy I almost missed three days in a row!

We’re up to something like 60 special activities for the next level gearheads this summer. I’ve got some placeholders stood up in the LMS and Google Drive. Only about three actually have content behind them, so I’ll give you one guess what I’ll be doing with every minute of free time between now and Thursday, when this thing officially launches.

Yeah. I’ve got a literal shit-ton of copywriting to do in the next 48 hours.

But I’ve also got to do the following:

  • Build out the sub-forums & connect to the activities
  • Pre-populate those subs w/ conversation starters
  • Figure out the easiest way to get players access
  • Email the players basic instructions by TOMORROW NIGHT
  • Check on our magical scoring box

It’s gonna be crazy. But it’s gonna be awesome.

Here goes nothin’

Marketing is the most powerful force for good in the world.

But only if we decide to use it as such.

The very first thing I learned in my MBA program was this: Business exists to make a profit.

And yet, the love of money is the root of all evil. Go figure.

Think about it. All the psychology and psychological trickery designed to drive us to specific actions (buying something).

All the technology and automation built around streamlining processes to eliminate any obstacle standing between us and that action (buying something).

All the personal data collected from our every action online—and IRL through device tracking—used in the hopes of getting the right message in front of us at the right time (so we’ll buy something).

Imagine if we used all that data and science and tech to encourage people to eat right, live healthier lifestyles, respect others, or properly care for their children. What if we used it to improve public education, public transit, and public utilities?

What if, instead of business existing to make a profit, business existed to make a difference?

I’ve long believed the science and tech behind modern marketing could be the world’s most powerful force for good—if we only decided business exists to make a difference instead.

Make a real, lasting difference, and the customers will come to you.

There’s an awful lot of noise out there these days, but ultimately, products and services truly worth owning sell themselves. You can spend a small fortune on marketing—but I’d argue you’ll see better returns by investing that budget into doing real, lasting good for others.

You may say I’m a dreamer, but I’m not the only one.

Synchro Sunday. Coming to Gearbox Magazine this weekend.

I’m gonna try it.

Perfection is the enemy of progress. Doesn’t matter if you’ve been trying to execute on your brilliant plan and life keeps throwing you curves. OODA loops, friend.

Observe, Orient, Decide, Act.
Lather, rinse, repeat.
This is life.

Part of me thinks it’s stupid committing to adding something to the already struggling weekly editorial calendar. And part of me doesn’t care, because this idea is simple and speaks to what the future of Gearbox Magazine is all about.

So here’s to Synchro Sundays. Coming THIS Sunday to Gearbox Magazine.