I’m gonna try it.
Perfection is the enemy of progress. Doesn’t matter if you’ve been trying to execute on your brilliant plan and life keeps throwing you curves. OODA loops, friend.
Observe, Orient, Decide, Act.
Lather, rinse, repeat.
This is life.
Part of me thinks it’s stupid committing to adding something to the already struggling weekly editorial calendar. And part of me doesn’t care, because this idea is simple and speaks to what the future of Gearbox Magazine is all about.
So here’s to Synchro Sundays. Coming THIS Sunday to Gearbox Magazine.
What if I started doing something like these for GBXM?
Call ’em “The Daily Gearhead” or something?
Writing these little dailies helps me work through things and get them out of my head. It’s also an important exercise in developing a daily writing habit. So I’m really making an effort to stay on top of these this year.
Meanwhile, GBXM is silent.
The original idea was to only publish when we had something significant to say. And I STILL think that should be Rule #1. But consistently publishing things on a consistent schedule over time is proven to be one of the best ways to build an audience.
I decided to press myself to do three pieces a week—something new, The Gearhead Project, and something updated from the crates. Every week. And then the site crashed, I got a nasty letter from the IRS, and put over 40 hours into Fezzik in a single weekend.
Maybe it’s residual sleep deprivation. Maybe my mitochondria are still pissed about the lack of sleep last weekend. Maybe I’m full of shit, but I feel like the new stuff I’ve been running on GBXM lately has been too scattered.
It’s also been a bit on the long side. So I’m thinking it might be worth doing a Daily Gearhead over there. Simplify things. Resonate. Generate more engagement.
But how would I differentiate between that and this? And would the subscribers approve?
I’d still get into the deeper stuff, but this would mean greater consistency. It might also help people better identify with the dream behind Gearbox Magazine.
Before I email the subscribers to ask, anyone reading this have any thoughts on the subject?
To schedule, or not to schedule, that was the question.
Whether t’was nobler in the mind to suffer the slings and arrows of only publishing when there was something to say, or to take on more work that matters in search of more worth saying and publishing on a consistent schedule.
To sleep, perchance to dream—ay, there’s the rub. For a long overdue encounter surfaced what dreams may come, when we have have shuffled off the mask of fear, finding ourselves feeling peers of those whom we look up to.
Thus all becomes clear. We can call ourselves what we like, but we are only that which we do. Can the poems, it’s scheduling time.
Wherever there is any doubt, there is no doubt.
That’s the first thing they teach you.