Scale vs. Growth

From the Lessons in Vernacular Department

We hear a lot of talk about scale in business. Solve a problem for a small group, figure out how to deliver the same solution to 10-, 100-, 1000X the number of people.

Scale is a grown-up word for big kids with revenue generating things. It’s cold, corporate.

Growth, on the other hand, has a more down-to-earth, organic feel, doesn’t it?

Growth is preparing the soil, planting the seed, tending to a sapling’s needs as it sprouts from the ground, puts down roots, and grows into a productive tree over time.

Growth and scale can mean the same thing—but you don’t have to scale from the start.

Think and dream and visualize your orchard—but focus on growing that first tree.

This song is absolute fire.

I try to keep the music updates to Saturdays, but Pandora put this song in front of me on the way home last night and I cannot stop listening to it.

“Stars” by Iya Terra

Look up to the stars they will carry you home.
Back to the place that’s where you belong.
People have been wondering where you’ve gone
Cuz ya trodding and ya trodding keeping on keeping on

Some people spend their whole life searching
Looking for a message in the lessons that we learning
Love is the fire, keep the fire burning
Speak from ya heart, cause ya heart is yearning to be free

Inside of people like you and me,
It took me many lifetimes before I could see that,
But now i see it so clearly
Deep within the eyes of the people I love dearly

And still I’m learning from the error of my ways,
So I’ll be keepin on until the end of my days
Cuz i’ve learned in time
Life is fucking beautiful so go and let your light shine!

Said I don’t know which way I’m gonna go
But I gotta keep going,
Just take me home,
When ya look up to the stars and you feel it in your heart
That’s when you’ll know
Just take me home,
Just take me…

Away, far from the city where I’ve come to stay,
To gather up my heartbeats, put them on the page,
So I can throw them to the skyline, just to pass my time by
Every single word I say

Let it be peaceful, let it be meaningful
Create something beautiful, powerful,
Magical, something I can live for,
What are ya waiting for?
Go and let your light shine.

Said I don’t know which way I’m gonna go
But I gotta keep goin,
Just take me home,
When ya look up to the stars and you feel it in your heart
That’s when you’ll know
Just take me home,
Just take me…

There. To the place that I wanna be,
Looking up I see the future in front of me,
I see the past and I don’t look back,
Right here right now, that’s exactly where I wanna be.

We live we learn we grow we have to fall to rise
Lessons learned the hard way open up our eyes
Sometimes I laugh, sometimes I cry
All of my darkness, all of my light

Said I don’t know which way I’m gonna go
But I gotta keep goin,
Just take me home,
When ya look up to the stars and you feel it in your heart
That’s when you’ll know
Just take me home,
Just take me…

What’s the difference?

A difference is the only thing worth making.

Continuing on with the previous day’s thoughts. What’s the difference I want to make in people’s lives with The Gearhead Project? Everything else is built on this foundation, ya know?

I need to make a specific, measurable difference in the lives of people who:

A) are actively looking for meaningful change,

B) are in situations where I can deliver real, actual value,

C) would actually spend a little money to get that change.

Pay certainty aside, I’m going to do a bit of interviewing behind the scenes. What do people want? What’s getting the way? (How are they getting in the way, themselves?) Is there some kind of philosophical dilemma in play?

Where I can, I’d like to bring my personal experience and authority to bear and be something of a guide, but I’m curious who these people consider the real expert authorities—and how I can build relationships with those experts in support of my community.

From there, I’ll swing back around to the usual demographics—ideal customer profiles, personas, and such—before figuring out how to build plans that deliver breakthroughs, confidence and success.

My list of questions is growing. No doubt.

This isn’t about me anymore.