Are you reading this in an email?

From the Epic Facepalm, You Gotta Be Kidding Me Department.

The day Facebook decided to not let me share these there (without manually copying and pasting), a couple people told me they would subscribe to the emails.

The next day, I got the notification the daily email was sent. To the usual ONE person. Me.

Thinking something was off, I logged into MailChimp to investigate.

I saw my weekly, Friday morning campaign was somehow paused.

Well that’s just great. So many of my FAVORITE people were subscribed, but never getting anything from me.

And since you never heard from me, what would prompt you to ask about the free thing you signed up for but never received, right?

So I re-enabled the campaign. Which means, if you’re reading this in an email and wondering WTF—I’ve fixed the glitch, Bob Porter and Bob Slidell-style.

If you’d like to get these delivered daily, you should have links in the email to update your preferences. Otherwise, you can get them all in one email on Friday for convenient skimming.

Replies come straight to me either way—and I’d love to hear from you.

Especially if there’s anything I can do to help you.

Thanks for subscribing! I appreciate it.

Seen and Heard: the company you keep

Children should be seen and not heard.

So many adults had or have this mentality pretty much every kid in America knew it by heart.

Kids and adults were often kept separated at parties and family events. It had its perks, but yesterday I was reminded of something.

We sometimes worry about P being an only child. Almost none of our friends have kids P’s age, and those who do live an hour across town, so she doesn’t get to spend much time playing with friends outside school.

So when, at five-and-a-half, she’s the only kid at a pool party, and all our adult friends take turns hanging out and playing with her, it stands out as being particularly awesome.

Sitting outside on the patio, watching The Rundown by the pool, an hour past bedtime, she wasn’t just a kid–she was part of the crew.

I’ve seen this before. That little girl had to work and missed the party, but her husband was there and it was really cool seeing he and P just sitting at the edge of the pool talking like anyone else.

Children should be included. I’m glad the company I keep treats my kid like she belongs there.

Here’s the problem with social media these days…

We should have spotted this a mile away.
The calls to action gave it away.

Follow. Like. Share.

The same brands that had zero interest in engaging with customers in the brand- and product-centric communities they built themselves have zero interest in engaging with them now.

Get behind us. Compliment us. Help us sell more stuff.

And yet, if you run a caring business, you truly want to “be there” for your customers.

The experience no longer begins and ends within the confines of your funnel, but you know you don’t want to invest too much into social media because you know it’s rented land. They can—and will—change the rules to make you pay for access to that audience.

So how do we extend the good guy customer experience beyond our own websites, knowing everyone out there is perpetually inundated with automated, self-promotional garbage?

If you had any thoughts on the matter, I’d love to engage.

Maybe we could do a Twitter Chat or something.