I’ve been doing it all wrong…

From the Order of Operations Department.

It’s settled. Work-Life Parallel and Gearbox Magazine are merging to become The Gearhead Project.

I’ve spent a few weeks thinking about all the nuts and bolts. How to combine all the content here with the content there and then get all of the above onto a new site. There’s so many moving pieces to this, I wanna spit out my guts and cry about it, as Tiffany would say.

But you know what? That’s a trap.

That’s what happened to #nlgs18.

Here’s the correct order of operations:

1. What difference am I trying to make in people’s lives with this change?

2. How will The Gearhead Project make those differences?

3. What’s the experience I want people to have?

4. How do I deliver that experience?


I’m seeing things a little more clearly now.

PS: If you’ve been reading these things, your advice would be helpful.

The MarTech Daily Double (Egads)

I’ve never liked roller coasters, but here we are!

NPS 0 to Hero

For the non-marketers in the audience, NPS is “Net Promoter Score”. Think: “On a scale of 1-10, how likely are you to recommend us to your friends?”

Someone gave us a big fat zero. And within 24 hours was “Mr. Right, MVP”, for my pickiest customer.

That’s customer success success, right there.

Reality Bites

Mere hours later, I found myself thinking about Next Level Gearhead Summer 2018—HOLY SHIT—less than two weeks away—and the data I need to collect for scoring this epic, three-month-long, multiplayer game I’ve been fiddling with since 2014.

For the first time in my life, I realize I—personally—could use Salesforce.

I am SO not ready for THAT.


I could use a little help with sponsorship…

Next Level Gearhead Summer 2018 is coming.

And I’m really excited. It’s the biggest thing GBXM has ever done.

Had I originally planned on this thing having sponsors and prizes, I would have been working on that long ago. But I didn’t. So now I’m in a bit of a scramble.

The tricky part is I don’t subscribe to that gimme-gimme wannabe bullshit mentality. To me sponsorship is a partnership. Everyone needs to see ROI—including the people playing the game for prizes.

Now I’m less than two months out from flipping the switch on this thing and I’m looking at one hell of an opportunity cost—spend the time building the game or spend it delivering personalized pitches to ideal sponsor candidates. (I don’t even have my TAM on a Post-It note yet.)

Without giving too much away, here’s the relevant topics/industries:

  • garage & tool cleanup & organization
  • motorsport: anything clubman level
  • vehicle detailing, inside & out
  • events organizing & support
  • technical automotive skills
  • road trips & travel

I’m shooting for at least 100 players in this inaugural edition, who will likely be generating THOUSANDS of hashtags on social media over the course of the entire summer—June into September. It’s going to be a highly engaged, close-knit group of players (predominately North America, but we’re a global community).

If you or someone you know might be interested in donating a prize or otherwise supporting a good cause—helping gearheads like us live better lives—please get in touch or introduce me. Beyond the game, there are also opportunities for long tail content on Gearbox Magazine, as well as The Gearhead Project podcast.

This is important to me. I believe it will be important to many more.

Anyone who can help me make it happen will get my absolute best.

Thanks for sharing this with someone who might be interested.

Here’s a link to contact me:

Talk to the Founder