The Bold & The Dutiful

I want to be bold. Confident. Resolute.

I want to do this my way. Again.

I want to disrupt. Again.

But which rules should be broken?

What advice willfully ignored?

Can it be done this time?

Word of mouth, advocacy, promotion.

That’s all I need, right?

A rally cry that resonates.

That inspires the tribe.

That spreads like wildfire.

Stop cherry picking best practices.

Double down, all-in on the one thing.

Put them first.

Help them win.

Celebrate their wins.

Soothe their losses.

Make them kings.

Gearheads.

United.

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