The MarTech Daily Double (Egads)

I’ve never liked roller coasters, but here we are!

NPS 0 to Hero

For the non-marketers in the audience, NPS is “Net Promoter Score”. Think: “On a scale of 1-10, how likely are you to recommend us to your friends?”

Someone gave us a big fat zero. And within 24 hours was “Mr. Right, MVP”, for my pickiest customer.

That’s customer success success, right there.

Reality Bites

Mere hours later, I found myself thinking about Next Level Gearhead Summer 2018—HOLY SHIT—less than two weeks away—and the data I need to collect for scoring this epic, three-month-long, multiplayer game I’ve been fiddling with since 2014.

For the first time in my life, I realize I—personally—could use Salesforce.

I am SO not ready for THAT.


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