The Problem With Print

Money talks. Bullshit walks.

Excited as I am about relaunching GBXM, I still don’t see any money in it. Sure, this time I’m open to selling sponsored content, ads, and merch, but I’d be a fool if I thought that was ever going to add up to do-it-full-time money.

I’m mostly doing it because I need the inspiration. I need to know being a gearhead still matters. I need to know there are people out there in the world with differing political views that aren’t complete fucking idiots. I need to know I have something in common with strangers.

I’m not doing it for the money.

But I’m surprised how quickly the thoughts come back to money.

People pay for things—and content IS a thing—but all things (read: content) aren’t equal.

People are still starting product-driven businesses. You see them all the time—on Kickstarter, Indigogo, and GoFundYourself. They’re trying to get 10, 50, maybe $100,000 to cover initial production and fulfillment runs. Seems to me most fail.

Meanwhile, SaaS (Software as a Service, if you didn’t know) startups are everywhere. Companies like Twitter and Snapchat are valued into the BILLIONS—often without real, actual revenue models. They can’t even tell investors how they would ever make a profit, but they’re swimming in cash.

Serial entrepreneurs are starting businesses with absolutely zero intention of seeing them through beyond a fat, acquisition paycheck. They start one after another after another.

You know WHY SaaS startups are all the rage these days? Because CODE IS A PRODUCT.

Code is a product that requires no manufacturing facilities, no offices, no packaging or fulfillment.

Solve a problem with programming and you’ve got an instant customer base.

Serve a big enough customer base, and you could get acquired.

Buy that sailboat. Buy an island to go with it.

Code is content, but it’s content that DOES something for customers.

Even if I won the lottery and could spend my days publishing whatever I wanted—and it was exactly what a couple thousand people needed—it’s still content. It’s only words.

Words have meaning. But they have to mean something to be valued.

Still not sure what GBXM means, but I’m thinking print is all talk.

It’s opinion. And opinions are like assholes.

Supply and demand, I guess.

Just an observation.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.