Thin Green Line

Stare into the abyss, and the abyss stares into you. Or something like that, anyway.

And then there was the day I discovered the big idea I’d been tracking for a decade on the life side of the equation was almost identical in structure to the big idea on the work side of life.

There’s some serious parallels between work life parallel and account-based marketing. Both are focused on narrowing our focus to specific opportunities where what we do best is most valuable to others.

I’d never even heard of account-based before I started at LeadMD, but immediately fell in love with the idea. And it was only yesterday, nearly six months later, that figured out why I love it.

Damn this could make a good blog post. Wait.. Where’s the line between work and life? Which side am I on with this?



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