How do you solve problems for others you’ve not solved for yourself?
It feels like there’s an ah-ha moment in this one, so let’s dig in. Assuming I am my own ideal customer profile (ICP), what’s that guy look like?
Middle-aged suburban male. Married. Gainfully employed. Above average income. No longer treading water, but still swimming in debt. Recognizes the only way to make significantly more money these days is by changing companies or starting his own business. Wants supplemental income. Wants to diversify his income stream so as to no longer be as dependent on corporate whims.
What skills does he have? What’s in his toolbox?
He’s been doing his own thing for a decade. Publishing his own magazine-themed blog. He’s started and managed vibrant online communities, built his own engines, met like minds around the world, both digitally and in person. He’s built corporate training programs, and sat through enough overpriced, white label certification programs purchased by employers to know where things fall apart.
He knows how the sausage is made—but he doesn’t want to make sausage. He believes there are people out there like him who want something more—because HE wants something more.
I gotta tell ya, that’s the real deal, right there. That’s me.
The good thing about being your own ICP is how intimately you understand your ICP.
The problem with being your own ICP is—you can’t help anyone until you’ve figured it out for yourself.
Discovery: I’m still constraining things in the same box.
To the man with the hammer, every problem looks like a nail.
Back to the drawing board.